I’m barely coherent without a coffee in the mornings. So it was fortunate that I nipped over to Teacup on Thomas Street before work for a cup of coffee and a spot of BBC Breakfast with Rory Cellan Jones to talk about today’s 4G launch.

For the uninitiated, 4G (or LTE as it’s sometimes called) is the latest generation of mobile phone technology, allowing significantly faster mobile Internet connectivity. In fact, Rory’s tests this morning showed 19 Mbps and 15 MBps up, which is even better than the UK average broadband speed of 9 Mbps!

Given that more and more of our personal data is being hosted and processed in the cloud, and our increasing reliance on mobile data apps, the advent of 4G cannot come quickly enough. Fast, reliable mobile data will only increase the use of cloud technologies to store and share content. More and more of us will live our lives in the cloud.

However, as with any brand new technology, there is a cost. Users have to invest in a whole new infrastructure, with only a limited number of handsets currently supporting 4G in the UK and the small, current data tariffs don’t reflect the potential of storing your life in the cloud.

Nonetheless, this is just the start. Like 3G, ten years ago, the technology will mature and consumer choice will expand. For cloud providers like us, it’s an exciting time to step-up to the plate and continue to deliver reliable, secure infrastructure for future 4G-based uses.