Cross-posted from the Social Media Manchester network on Ning.
The Manchester Mark I - first stored program digital computer (c. 1949).
It seems I’m spending increasingly more of my free time at that brilliant space known as the Manchester Digital Laboratory. Last Wednesday night, the, erm, Madlab played host to a meeting of North West Digital Communities (NWDC), and I went along to fly the flag for the Social Media Café.
NWDC is a forum that brings together the leaders of digital communities in the north west, with the aim of improve the local digital community by sharing resources and pooling ideas.
These communities are incredibly diverse, representing a wide-range of tech interests; technology users groups; communications and small business. It’s also true to say that there is huge overlap and many people involved in one of the communities will be involved in at least one other. Colleagues from Geekup, Madlab, Manchester Free Software, Manchester BSD group and others were all in attendance. Continue reading
Cross-posted from Social Media Manchester.
Ning, ning, ning. I’ve been tweeting about it lots, so I’m spending some time actually writing about it. Excuse me if I cover stuff you already know, but I thought it worth explaining everything from scratch. Continue reading
Despite blogging on and off since 2001, I don’t think I have ever actually attended a proper “bloggers meetup”. Last night, I finally got the chance to rectify that by attending the Manchester Blogmeet, organised by the excellent Kate Feld of Manchizzle.
It was also my first time at Cord, a venue tucked away in the heart of Manchester’s Northern Quarter. Heading down the slightly precarious steps to the Basement, I couldn’t help notice the gorgeous tiling that, at first glance, makes you think that you may have accidentally ended up in the toilets; but once the space and soft furnishings sink in, it really is a very cosy space. According to Frankie Roberto who asked the staff on a previous visit, the tiling is because it was formerly used to store fish!
The bar at the event was kindly sponsored by Creative Tourist, a new online magazine dedicated to promoting Manchester’s diverse cultural offer to tourists. In return for my gin and tonic, Susie aka Travels with My Baby said a few short words outlining what the site was about and how we could get involved.
As a ‘new’ Mancunian, the site’s a great place to read about what’s happening in the expansive cultural sphere right on my doorstep. I’m personally passionate about photography so the Photo story section is something I’ll be particularly keeping an eye on. I’ve already decided to go and catch the last weekend of Natalie Curtis at Urbis.
But beyond the (short and sweet) sponsored bit, it was a great opportunity to catch-up with friends and meet people from the blogging scene, including Richard ‘The Asparagus’ and RebeccaWho. I probably didn’t speak to as many people as I would have liked, and I’m hoping the proto-beard isn’t the reason for that! But also, having rushed from work, I was a bit worn out.
The event was really enjoyable and pleasantly relaxed – genuinely a chance to meet new people over a drink, with the shared background of blogging. I look forward to the next one – thanks again to Kate!
As I wrote earlier today, the September 2009 meeting of Manchester’s Social Media Cafe is tomorrow (Update: is tonight! But it was tomorrow, when I wrote this). Slightly later than planned, I’ve written previews of the upcoming sessions, so if you’re still not sure which of the sessions you’d like to go to, or just want to find out more, then I hope that the below ‘preview’ blog posts are helpful.
I welcome feedback on all of the above. Perhaps I will keep doing this in the future, a bit earlier too depending on when the sessions are filled!
See y’all tomorrow.
A topic that’s been floating around for a while is the ongoing debate about how social media and search engine optimisation can interact. To that end, regular social media caffeine-addict David Edmundson-Bird has proposed a debate: “This house believes that social media represents the end of search”.
SEO has been built on the premise that, despite secretive protocols for ranking pages and the dominance of a single search engine superpower, content can be engineered to score highly in search results for the chosen keywords – while keeping it largely readable.
However, the emergence of user-generated content that is searchable, but where the results cannot be easily optimised, arguably represents a great challenge to the search engine optimisation industry. Now, we have masses of fresh content, often generated in real-time and linked to local, national or global events, which can be instantly indexed and queried for the thoughts of the human hive-mind.
And this content is eminently rich in context, in opinion, in thought and often in multimedia, notably with the rise of smartphones such as the iPhone. It represents a treasure trove of information valuable to marketers, such as opinions on brands, people, places – all the sort of thing you would want to access and to influence in order to promote your clients’ messages.
Until recently, applying well-understood search engine optimisation techniques was a key method for influencing that opinion. Getting your search results high up on Google – on the first page, in fact – was seen as key to put your business or messages on the map for users to click-through to. But influencing search engines can take time, is potentially expensive and very rarely instant.
Now, you can tweet, have that picked up by Tweetmeme, Mashable or Stephen Fry and find that you’ve generated hundreds of thousands of page views for your latest product or campaign within hours.
How’s that for return on investment?
Or as one junior SEO executive recently said, is it the case that investing in social media is like investing in astrology rather than astronomy?
I caught up with David over email. He currently holds the position of Director of Executive Programmes (Digital & Creative) at MMU Business School and Course and Director for the Econsultancy Suite of Masters Programmes. He’s also a council member at Manchester Digital.
The debate is now being held after the other two sessions, so “anyone who is interested in hearing the debate between “traditional” search approach and the newer social media led approach to information discovery” can now take part. Considering many of the attendees are marketers, this should be of “particular interest [to them]…whether traditional, digital or social”, he says.
I think the debate format itself could be particularly interesting. While I have recently become far more used to an informal style of discussion, I’m interested to see how ‘140 Second House rules‘ plays out. David explains:
“Using the 140s House Rules, each speaker has 140 seconds to put his or her point across. At the end of both sides speaking, the chair will open up the debate to the floor with questions – these can only be 140 seconds long, and responses from each side can only be 140 seconds long. After questions, one person from each side makes concluding remarks lasting 140 seconds.”
We’ll then vote on who has ‘won’ the debate.
I have to admit, I initially felt the 140 second rule to be a touch ‘faddy’. However, I remember now that school debates only allowed 180 seconds for responses and comments and, when I chaired my student union debates, I’m sure I allocated much less – and we managed, just about!
I asked what David thought participants – and we as a community – would take away from the debate:
“Hopefully, [participants can take away] an informed view from both sides of an argument. Search and Social are often polarised and people may not be exposed to the argument from both perspectives. There are vested interests in both, but it will be a first opportunity for any to see arguments put head-to-head.”
He admits that it will be “a fairly pro-social crowd, but the Social Media Cafe has been seeing a lot of interest from the marketing industry”. Judging by the attendance list, he’s not wrong.
I’m really pleased that the debate has been moved to after the sessions, giving everyone the opportunity to listen in and potentially pose questions. I, for one, am still mulling it over and I look forward to a really exciting debate that will happen live and on the backchannel tomorrow evening.
David tweets @groovegenerator and blogs at FaceBookCreep.
Given my background in student activism, I’m always excited to see leaders from higher education attend and present at events like the Social Media Cafe Manchester. Continuing this mini-series of blog posts, I caught up with another presenter who will be at tomorrow’s meeting.
Prof Light (or Ben, if I may!) is Professor of Digital Media at the School of Media, Music and Performance, University of Salford. Which is a pretty cool title. Personally, I’m excited that lecturers (professors, no less) are using social media, let alone lecturing in the subject. In my days at university (not that long ago!), the concept of an electronic presentation was still alien to some of the lecturers who taught me.
Ben will be looking at media convergence: how it happens, why, and some of the implications arising for users and designers. Since March 2006, Ben has been engaged in programme of research that has focused upon how users and designers are making digital games and social media work for them on an everyday basis.
This might sound a tad daunting, but he says, “the session won’t be technical”:
“You don’t need to understand the nuts and bolts – it’s suitable for anyone who has an interest in social media and digital gaming.”
…which sounds like a lot of the people I know who go to SMC. I certainly have been enjoying my Wii of late.
Talking of games consoles, Ben’s bringing an exciting twist to the meeting: SingStar on PS3! He’ll be using it as part of his presentation, which will include a lot of photography and video. I wondered why he was bringing along the popular karaoke game for the PS3:
“SingStar is one of the games I have been studying.”…”I’m bringing it along to demonstrate it and the online community [associated with it] ‘live’.”
I hope the BBC wifi holds out and I have no doubt that we have some secret SingStar fans in the crowd (ahem @realfreshtv!)
I know Ben’s putting his final touches on his session this evening, but I asked him what he hoped participants would get out of the session:
“It’s very much about knowledge: how are people using social media, how it’s linked with games. Who are the developers in social media/gaming environments and who are the users – it’s not as obvious as it sounds.
“What ethical issues arise in such spaces? For example, I could talk about ‘grief play’, identity work and social inclusion/exclusion.”
Intriguing. It sounds like Ben will be covering a new area for the Social Media Cafe meetups and doing it in a novel and engaging way. I, for one, can’t wait to get involved.
Professor Light tweets @doggyb and his personal blog is at benlight.org.
The September 2009 meeting of Manchester’s Social Media Cafe is tomorrow. Slightly later than planned, I thought I’d write previews of the upcoming sessions, so I caught up with those running the sessions by email. If you’re still not sure which of the sessions you’d like to go to, hopefully the next few ‘preview’ blog posts will help you decide.
Julia, pen name, Julie Delvaux, is planning to run an intriguing series of sessions entitled ‘SocMed Actually’. The aim of the series is to help illustrate which different social media channels are being used and are successful in various different sectors of industry.
“By day”, Julia heads up a social media department and devises social media strategies. Her background is as a writer and poet, translator, historian, with wide-ranging experience in media and digital marketing.
Julia’s sessions are aimed at a wide audience: “everyone interested in the return on investment (ROI) of social media, as well as everyone interested in how to use social media/online PR to generate the maximum effect.”
Julia will be making a presentation to introduce the topic followed by a discussion. There are some key things that she hopes participants will take away:
“Although Social Media is free, the ‘Susan Boyle effects’ don’t always happen out of nothing. You need to promote what you’ve created; so we need to take the minimal costs into account and dance from there.”
“My session is going to talk about both those measurable and immeasurable values [and help illustrate them] with some calculations.”
“Social Media can be measured and the ROI can be leveraged!”.
The session should be particularly interesting, as it’s followed by a debate on social media vs search, at which one of the key topics will no doubt be the ability (or otherwise) to measure the impact of social media.
Julia tweets @mundusvivendi and her personal website is at Avidadollars.com.
Update: Julia has posted her presentation on Slideshare:
There are a few things over the next couple of months that I hope to get along to. No doubt they will lift one’s spirits as Manchester’s traditionally wet August gives way to a wetter Autumn.
(OK, perhaps I’m over-egging the wet thing – but check out some of the events below).
Update: there are loads more events going on than just the few I’ve listed here – but these are the ones I hope to get along to, with a bit of commentary. Check the foot of this post for how to find out about other events!
Social Media Cafe ManchesterAfter the August hiatus, Manchester’s Social Media Cafe returns on 8 September from 6pm and in a slight change to its usual slot, this is the second Tuesday of the month. It’s being held again at the BBC, complete with subsidised bar which no doubt will help swell the already large crowd of regulars. Sign-up to make sure you don’t get left out.
Anyone can offer to present a session, though the talented guys from Cahoona have already snagged one with an exciting presentation on Umbro Industries, “new initiative from Umbro geared towards giving potential Manchester based innovators the financial backing they need” (not anymore) and there are still three slots open.
I blogged my thoughts in July on the use of the BBC as a venue and it was useful to get Julian’s feedback on the challenges surrounding finding a suitable venue. If anyone has any ideas, leave a comment there, on the wiki or tweet @smc_mcr.
Manchester Blog Awards 2009As a (relative) newbie to Manchester, one of the best ways that I’ve found out about things to do and see is by tapping in to Manchester’s extensive network of bloggers. Their first-hand reviews, advice and tips have been invaluable in helping me settle in and find out where to go and what to do.
So, it’s exciting to see their contribution recognised in the community-led Manchester Blog Awards, to be held on 21 October at the curiously-named Band on the Wall venue. At £4 a pop it’s hardly a stretch, so I hope to go along and meet some of the talented writers on whose blogs I lurk quietly.
While ‘most verbose microblog’ isn’t a category (for which I might in with a chance!), they’ve also got updates on Twitter @mcrblogawards.
BarCampManchester2BarCampManchester2 is the second BarCamp to be held in Manchester and will happen in November. I’ve not been to one of these events before, though I did attend BarCampUKGovweb09 in January, aimed at public sector digital types.
The atmosphere at these events is great – everyone is keen to learn and get to know others who could help out with projects of mutual interest. Right now, the event is still in planning stages but it’s looking to be an exciting two-day gathering which means late-night geekery and gaming. Ideal for me, who seems to exist in a perpetually nocturnal timezone to the chagrin of my early-rising colleagues.
It’s not exclusively a techie event (which is great for me) so I hope that a wide-range of people will go along. It’s slated to be held at a weekend in November, though not firmed up yet probably on the weekend 7-8 November, at the Contact Theatre on Oxford Road. Keep on eye on organiser Ian’s twitter account (@cubicgarden) and the Twitter tag #bcman2.
Manchester Girl Geek Dinner 4Quite evidently, I’m not a girl. But I had a great time as Ella‘s date at the previous Manchester Girl Geek Dinner and I’ve signed up to go again. The fourth Girl Geek Dinner is being held from 7pm on 29 October at the ever-accommodating Sweet Mandarin in the Northern Quarter and will celebrate the Manchester Science Festival.
The event has a clear majority of females and guys are only allowed if they have a date who invites them. This gives it a unique atmosphere and the fact that it is a ‘dinner’ is different to the other types of geek networking events I’ve attended (the food was also really good last time).
So if you’re a girl and a geek, go check it out. A fiver gets you a meal and a drink. And if you’re a guy, well, you’ll have to see if a girl geek takes pity on you. You can also follow the event on Twitter @mancggd.
Are you coming along to any of the above? Perhaps I’ll see you there – leave a comment below or tweet me @technicalfault.
A couple of people kindly tweeted me to draw my attention to a few other events. There a whole series of GeekUp events, which come to Manchester on a monthly basis. And if you want an extra dose of BarCamp goodness, check out BarCampBlackpoool on 17 October.
Dominic “The Hodge” Hodgson has setup a really useful calendar of these events, called Where’s the Geeks? which aims to cover geek events UK-wide. This is probably a good starting point for all the other events in Manchester and beyond. There’s also the North West Digital Communities email list, which is quite helpful for keeping tabs on nearby geeky goings-on.