iMessage @MelbourneHost with #iOS5

Posted on 14 October 2011

An unedited original of this was posted over at Melbourne.co.uk

Now that iOS 5 has finally come out of beta, I’ve been having fun setting it up on a number of Apple devices at home and work. By waiting until Thursday morning to install it, I seem to have avoided the issues reported by some users at launch. Everything downloaded smoothly and was verified by Apple’s servers without delay.

One of the features I’ve been most interested in seeing deployed on a wide scale is iMessage, which is Apple’s answer to BBM (BlackBerry Messenger). iMessage allows users of all iOS 5 devices like iPhones, iPads and iPods to exchange short messages, pictures and audio or video. It should be automatically set up for iPhone users, acting as a transparent SMS replacement to friends with iOS 5. On iPad and iPod Touch devices, iMessage needs an email address registered with Apple so that other users can get hold of you.

I had a go at setting up iMessage for Melbourne – so if you want to get hold of us, send us an iMessage: inbox@melbourne.co.uk.

iMessage is just another way we’re trying out for people to get in touch. It’s probably best to stick to the usual support channels for directed responses, but if you just want to say hi or ask a quick question, then go ahead and drop us an iMessage.

Five ideas for using the new Foursquare brand pages for your business or organisation

Posted on 3 August 2011

Today, Foursquare launched the ability for anyone to create their own ‘brand’ page on Foursquare. This means that brands or organisations can now quickly set up a presence on the rapidly growing location based network, and share their tips and advice about what to do and where to go.

Let’s take a quick step back – remember, Foursquare is more than just a game or a tool to announce your location. It’s a social recommendation engine: it lets people find out where their trusted friends and contacts hang out and allows them to share tips and advice about places, from where’s good to eat, to special offers. I wrote a blog post primer on this titled How to win Foursquare friends and influence people.

Why is this new? Until recently, Foursquare had a lengthy and manual process for approving your brand on Foursquare and many organisations nominated an individual to be followed instead who could be their ambassador.

Now, to create a Foursquare brand page, all you need is your brand’s Twitter account, some logos, at least five tips and in about half an hour, you could be up and running and being featured in Foursquare’s page gallery. I had a go this afternoon setting up a page for #smc_mcr in Manchester and came up with some ideas for you to harness the power of Foursquare pages.

Creating a page is a bit like using making a Facebook page. You log in with your own personal Foursquare account and then create the Foursquare brand page. You can then ‘act as’ that Foursquare brand page while setting up the page and leaving tips.

Just one word of warning: if your brand or organisation already has a Twitter account linked to a personal Foursquare account, you won’t be able to create a Foursquare page for it using that Twitter account. If this happens, just un-associate (dissociate!) the brand Twitter account from the existing Foursquare account before you try and create a page.

So, once you’ve got your page set up, what can you use it for? Pages let you do two things: leave tips at locations and ‘check-in’ to a location as a brand. Here’s some ideas for how you can use both:

1. Invite users to your stores or physical location

Foursquare’s all about recommending places, so why not recommend your own? Leave a tip inviting someone to pop in for a cuppa, browse your shop or have a chat. Digital technology often works best when it enables unexpected positive real-world interaction, so make it happen. Even if they don’t take you up on that offer, at least people will remember that there’s a physical location nearby.

It’s even better if you’ve registered any relevant locations and have added “Special Offers”. Also, some cities like Manchester, have a scheme which means that venues can opt-in to allow people to use their toilets for free. This is another idea for a tip and invaluable to know if you need to spend a penny in town!

A note about tips: your tips pop-up on someone’s screen when they check-in nearby, if they’re following you. They also pop-up if they’re not following you, but only if there are no other unread tips from their friends nearby.

Make sure you check-in whenever you visit one of your venues or offices too.

2. Leave tips about things you already like doing

Being on Foursquare is means you’re part of a community of people sharing advice, so get involved. As a brand or organisation, are there fun places that your staff or employees like to hang out? Where do you go for lunch, or a drink after work? Tell Foursquare and tell us why – is it a cheap place to get your daily bread or does it have a great vibe to wind down after a long day in the office?

You could also leave tips relevant to the type of location. For example, is there a really useful information resource that someone should check out?

This is a great way to engage in the general conversation – after all, it’s what most people on Foursquare tend to do. If you have staff parties or outings, then you can check-in to those venues using the Foursquare app. It’s a good way of showing that you represent real people who do ordinary things. And, it’s a great way to spread the love in your local neighbourhood.

3. Holding an event? Let everyone know how to get involved

This is a no-brainer: if you’re having an event that people might be interested in, let them know by dropping a tip at the location. It’s a simple way to promote your event and spread the word to those who might not even know you’re doing something in the area. When the event starts, you can also check-in to the location as a page and tweet that you’re there and it’s going ahead.

This is especially good for community-based events or non-profits, but equally for one-off visits to town by brands like pop-up fashion sales or book-signings. Make sure you add a web link and a Twitter hashtag to your tips and check-ins, so someone can tweet it straightaway.

4. Avoid disparaging tips about competitors (leave that to the punters!)

“My burritos are better than their burritos”. While this may be true, it’s not really the place of a brand or organisation to leave negative comments about the competition. Yes, there are negative tips on Foursquare, but what individual users do is up to them (and will carry far more weight than seeing effectively a self-serving tip.

5. Go global

With Foursquare, your brand or organisation can have a presence way beyond the locality you’re based. Say you’re a non-profit sponsoring projects overseas: leave a tip near there letting local users know how you’ve helped and how they can get involved. If you’re a manufacturing brand or cottage industry, why not leave tips near where you source your raw materials? Or, if you’re a sports team with a global following, let people know where you can meet other fans.

It could be interesting for those local users to know just how far something travels and where it’s used, and it helps raise awareness of your online brand. And of course, if you go travelling or exploring new places, check-in as your brand wherever you go and say what you’ve seen and how it influences your business.

In conclusion, try to make your use of Foursquare relevant, quirky and interesting: plain, irrelevant ad-spam is an instant turn-off and can lead to a negative response on Twitter.

Also, set up your page quickly! Don’t worry if it’s not perfect: I’ve no doubt that we’ll see these pages mushroom, just like they do on Facebook, and it’s best to put something up quicker than it is to wait around to see what happens.

Go ahead and try setting up your brand page now. Do you have any other good ideas for how to use Foursquare pages? Leave a comment below.

Your shout: get involved with the Manchester Digital PR working group

Posted on 14 September 2010

When I stood as a candidate for the Manchester Digital council, I said I’d “work to massively improve Manchester Digital’s external communications”.

I felt Manchester Digital could do a lot more to improve how it communicated with members and needed to reach out to work more collaboratively with the local digital community.

Therefore, as part of my role on the council, I’ve taken up the mantle to lead the PR, marketing and communications working group. This group will meet to discuss and improve the way that Manchester Digital communicates externally, identifying problems, challenges and coming up with solutions.

I strongly feel that we – Manchester Digital – can do more to engage digitally with our membership and improve our relevance as the trade body for the north-west digital sector. I hope this group will play a key part in making that happen.

Any member of Manchester Digital is welcome to attend. This will be part of a series of meetings, that I will try and move around so as to accommodate varying availability. Also, I hope to open up some of the discussions online, so people who can’t attend can also engage with the process.

Event details:

Tuesday 21 September, 6-7 pm
MDDA, Portland Street (map).

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Email me technicalfault-at-gmail-dot-com if you plan to attend or have any questions (and please drop a comment below too).

How to win Foursquare friends and influence people

Posted on 4 June 2010

Update: I spoke about this at the Social Media Cafe Liverpool – presentation below.

Foursquare. It’s the latest hottest thing to blog, tweet and generally foam about.

Unfortunately, over-excited use of Foursquare can often simply annoy your Twitter followers. Who cares if you’ve just checked-in at “Don’s pizzeria” or if you’re Mayor of “[hipsterrific bar]“?

The real value in Foursquare is not just tweeting where you are, or when you’re Mayor or whether you’ve got the badge that says you’ve been out drinking every night for the last five days (maybe you need to check in at your local AA club).

Foursquare is primarily a popular platform for helping you keep track of your friends and get recommendations about good and interesting places to hang out from people you know and trust. When you go to Don’s Pizzeria, tell me why and what you’re doing there. Leave a tip to recommend something (or to remind me to avoid the kebab).

Here’s my top three tips for making Foursquare useful:

(and, influence people, in a sense):

1. Login to your Foursquare account on the web, click Settings and turn-off the default options to send tweets whenever you check-in, become Mayor or unlock a badge.

Don’t worry, you can turn these on per check-in. This will stop you losing Twitter followers, bored of incessant check-ins at home, work and the train station.

2. Check-in and add a note each time you do. What are you doing there? What’s good? Are you available to hang out? Many people will get your live Foursquare check-ins through Twitter too (if they don’t have Push-type notifications on iPhone etc). So tweet these, if they’re useful.

Again, avoid tweeting mundane places unless you’re looking to hang out with people or at an event. Adding a hashtag helps with the latter.

3. Leave tips. Not cash, but those little notes you can add to places from the Foursquare app. When others check-in, one of the tips pops-up which can help someone make a decision about what to do, where to go or what to have. Ostensibly, tips are positive things, but I have no hesitation in pasting a place if it deserves it.

Saving tips that you find when you check-in and browsing nearby tips also means you build-up a collection of “to do’s” that are worth going through on a boring Sunday afternoon.

Winning over your friends

As you become more active on Foursquare, you’ll begin to add up a list of friends. The more users that join, the easier it becomes to find other people and use Foursquare as a way of organising social activities. In Manchester, for example, I find skimming my Foursquare friends list over lunchtime a good way of finding out where other people are and if they’re available to grab a bite to eat.

Of course, you can always check-in “off the grid” if you want a bit of privacy.

And yes, it is interesting to know who’s the Mayor of a venue. You become a Mayor being by the user to check-in most frequently over the last two months. If a friend is a Mayor, this is a signal to me that he or she goes there lots and, in a sense, endorses it as a venue for whatever goes on there. Checking-in at a venue without actually being there, or really making use of it, is probably somewhat misleading and won’t win me over as your friend.

Alternatively…

Foursquare is by no means the only location-based social recommendations app out there. I myself was (and still am) an advocate of others, like Gowalla, that frankly have a sexier design and ask users to crowdsource locations, rather than simply buy up a local directory a starting point.

Unfortunately, there is a degree of critical mass with Foursquare that goes with the relentless adoration lauded on it by Mashable. This means most of my friends and colleagues have naturally gravitated towards it as a network and that, in turn, makes it more useful for me, to find out what’s going on where. There are methods of checking-in on multiple networks, however I have yet to try these out myself.

In conclusion…

Remember, Foursquare is all about recommending local places and things to do. This sort of stuff can add value to what your followers see on your Twitter time line, but if you tweet about it too much, it can really turn people off.

So check it out and, if you know me, add me as a friend.

On the Manchester Digital council

Posted on 3 June 2010

If you haven’t heard already, I was elected to Manchester Digital council following a vote of the 30 odd members who turned up at the AGM. The full list is available on the Manchester Digital website.

It’s great that we have a mix of new and re-elected council members, meaning that we have a blend of experience and fresh input. My intention is to use the discussion I posted on my blog the week before as a starting point for my actions on the council. In the spirit of openness, collaboration and events, I hope to use this channel to keep members updated as well as come along to a range of digital community meetups to meet people directly.

With that in mind, I’ve been keen to go out and about and fly the flag for MD in my new role. Over the last two weeks I’ve been out with FutureEverything volunteers, at the Creative Times relaunch (featuring Phil Jeffs) as well as sticking my head into Manchester SEO meetup. This week, we also held the regular Social Media Cafe where regular attendees Tim Dobson and Richard Hudson also made themselves known as council members. It’s been great to keep in touch with what’s going on and introduce myself to people in my new role.

I also set up the @McrDig twitter account (unfortunately, ‘ManchesterDigital’ is too long to be used as an account handle!). We’re using this to engage with the community and share news, in addition to our usual weekly emails (do you get these?). It’s regularly monitored, so just tweet @McrDig to get in touch, ask questions or get something promoted. We’re also using and monitoring the #McrDig hashtag for relevant content.

It’s worth touching upon my thoughts about the AGM itself. The formal report, drawn up by last year’s council, is available on the website. In the future, however, I will be aiming to arrange for the meeting to be live-blogged and more accessible ‘outside the room’. There was a fair bit of chat on Twitter and it would be great to be able to include some of the feedback from that in future plans as well as allow the meeting to be engaged with, erm, digitally.

This also means getting the paperwork out ahead of the meeting and putting any resolutions out for comment beforehand, like I tried to do with the Google Wave for the joint statement to the new coalition government. To aid with this sort of approach, Phil has set us up a Basecamp account so the council can more easily keep in touch.

I’d also ultimately like to see MD move towards a model of electronic voting, but this carries a number of questions that are worth exploring with the community. I’ve had experience of implementing this at a previous charity but it was not without its flaws and the process must be subject to scrutiny. Still, it is not impossible nor uncommon and I think it’s an ideal way to let more members help set the direction for the organisation.

All of this, I hope, will add up to a more inclusive approach to our main democratic meeting of the year. It will build on the themes of openness, collaborate and better events, but I hope people see the digital engagement elements as additional to attending the meeting in person. There’s a lot to be said for coming along, meeting other members and questioning the council and chair in person. I hope that by promoting it well in advance and engaging people with the content, we’ll be able to make it a more useful event for the membership to turn up to.

Our first council meeting is now set for the start of July and I hope we can put together a calendar of our events over the coming year. If you have any ideas, get in touch. We’re already working to identify the range of groups across Manchester and the north-west that we should be talking to, in addition to those with whom we already have a relationship. I also hope that we’ll look at what we can offer by way of support in order to focus on our core aim of making Manchester and the north west an even better place for digital business.

I’m running for council – Manchester Digital council

Posted on 12 May 2010

Update: my nomination has been accepted. I found it pretty difficult to cut down this blog and all the feedback into 100 words, but you can see what I submitted on their website.

Update 2: one of the items on tonight’s (unannounced) agenda is a memorandum to government by Manchester Digital. Here’s the proposed spiel. If you want to discuss it before the meeting, check out this public Google Wave I’ve set up.

Update 3: I’ve been elected! Here’s the full list.

Next week, I’ll be making a bid for the Manchester Digital council, the 12-member governing body for the Manchester Digital Association.

But how many of you have actually heard of – or from – Manchester Digital?

In their own words, Manchester Digital “is the independent trade association for the thriving digital sector in the North West of England”.

I believe it is essential to have a strong, representative and campaigning trade association that is relevant to everyone in the “digital sector”. That includes big digital business, SMEs, microbusinesses and freelancers. But it also includes the network of digital user groups and interest groups that are a vast, but often hidden part of the north west digital community.

So far, it seems that Manchester Digital has not been successful in representing the full diversity of digital sector which has evolved in Manchester.

If Manchester Digital does truly seek to represent the rapidly changing digital sector then it must change with it. If I’m elected to the council, I will work to massively improve Manchester Digital’s external communications and bring about a more collaborative approach to its work.

It’s important for Manchester Digital to better represent everyone because of their unique relationship with bodies like the Manchester Digital Development Agency, local and regional authorities and because of their national representative role. These bodies help set policy on digital business in the north west and are sources of potential funding for digital activities and it’s essential that they get to hear about everything that goes on in the diverse digital sector.

Electing me will bring lessons I’ve learned from helping organise the successful Social Media Café events to Manchester Digital. The events are free, run entirely by volunteers and are now the lynchpin of a network with over 550 members. To me, this suggests that successful networks don’t require paid-for staff to run them.

Previous relevant experience includes being elected a trustee for three years of a large membership-led charity with a turnover of £5 million, including serving as chair of trustees for a year. Since then, I’ve worked in digital communications, primarily in the public sector in both technical and non-technical roles.

I believe opening up Manchester Digital’s communications, connecting with existing digital communities in the north west and building a series of free events are the keys to expanding membership, promoting collaboration and, most importantly, making Manchester Digital more relevant to all of the digital sector it seeks to represent.

In that spirit, I’m opening up my manifesto to you.

Your thoughts and comments on this blog post will help shape what I put forward in my meagre 100-word statement for election. More importantly, I hope it will start a discussion around the role and the future of Manchester Digital which, if elected, I will take forward as my agenda for you on the council.

I want your advice and suggestions around the following themes. I have thoughts of my own around each, which I will be happy to discuss in the comments.

Openness

How can we improve Manchester Digital’s communications?
Do you have a clear idea of who Manchester Digital are, and who they’re for?
What are the benefits of Manchester Digital to members and the wider digital community?

Community

Do you feel part of a Manchester Digital community?
What communities could Manchester Digital plug-in to, support or help create with its influence?
Should Manchester Digital represent you?

Events

Have you attended any Manchester Digital or MD-supported events?
What sort of events could Manchester Digital put on, or support through other networks?
Would a regular Manchester Digital meetup add to, or detract from/conflict with other types of meetup that already exist?
Are you aware that the Big Chip awards are run by Manchester Digital?

Feedback and comment on any other aspect of Manchester Digital that you feel should be in my manifesto would be more than welcome.

The deadline for nominations is 5pm, 13 May so get posting and tell me what you think needs to change so that Manchester Digital can represent everyone it should.

Twitter users agree: Democracy sucks (according to an automatic opinion survey)

Posted on 18 January 2010

I recently started following @AmplicateTL after it invaded a hashtag I was watching. It turns out that it’s an automated tracker from a service called Amplicate. Amplicate seeks to:

“collect similar opinions in one place making them more likely to be found by people and companies”.

It seems to do this primarily by browsing Twitter and picking up on feelings and emotions expressed about a whole range of topics. This is interesting, as it can flag up when positives or negatives are expressed about a brand, service or individual, making monitoring easier and identifying trends. Unfortunately, it’s well-known that people are more likely to express a negative opinion than a positive one, so whether Amplicate accounts for this is unclear.

The service also appears to pick up and tweet positive or negative trends automatically – which is why this afternoon, it had picked up on the trend that people “hate democracy“. Along with this sentiment, the service generates a landing page (screengrab) that offers the option of agreeing with this statement and even automatically generating badges for blogs and website with an “I hate democracy” motif. Continue reading →

BBC fail to attribute photo of their own building licensed under Creative Commons

Posted on 11 January 2010

The BBC launched a new site to promote their jobs in the North today. As someone working in the digital communications industry in Manchester, it’s not surprising that I visited the new website, to see what sort of things the BBC were going to be offering when they finally make their move up north.

The website links to a page describing the teams at the BBC’s existing facility in Manchester, New Broadcasting House on Oxford Road. It’s illustrated by a small thumbnail of the building at night, with the BBC sign lit-up. I couldn’t help but think I’d seen that picture before.

Not surprisingly, I had – because I’d taken the photo. Continue reading →

Broadcast and record live video on your iPhone 3G with Ustream.tv

Posted on 9 December 2009

After almost a year of waiting, the online broadcasting network Ustream.tv has released a native iPhone app that lets your broadcast live over 3G.

For many, the ability to record video was one of the key elements missing from the iPhone 3G when it launched in July 2008 and something that Apple only rectified with the iPhone 3GS. Even though iPhone OS 3.0 supports recording and sharing video, it was a feature only available to iPhone 3G users if they had a jailbroken device. Furthermore, broadcasting iPhone 3GS video live was also impossible without a jailbreak.

This offering from Ustream seems to answer both these concerns.

I took the app for a quick test drive around Manchester’s Exchange Square, using the O2 3G network. After fiddling with setting up a specific channel for mobile live video on Ustream, I squirted out about ten minutes of 320×240, ‘slightly blurry’ video with ‘clear voice‘.

I’d love to share that video with you myself, but in classic iPhone style, the app chose the moment where I wanted to save the video to inform me that it couldn’t save the video and promptly lost the data.

Anyway, I’ve shoved up a short clip of my desk to give you an idea of the kind of quality that the service can pump out over a vanilla iPhone 3G (not 3GS) It’s not great, and might actually be worse on a live broadcast – but it seems acceptable for the moment.

However, you have to ask the question – with O2′s over-stressed data network, will they exert pressure to remove this app, like AT&T have done in the past? Talk of a data ‘crisis’ is now hitting mainstream media, something that intensive users of O2 will have felt for some time.

Still, the iPhone is now available on Orange who boast the widest 3G coverage – and soon on Tesco Mobile (although this is a virtual network running on top of O2). This release of this app does mean that the iPhone can now compete with other video smartphones and provide a degree of live coverage in snap situations where no other technology is to hand.

More details over at TechCrunch.

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